Monday, November 05, 2007

whilst making our way through IKEA


andrew: is there a piece of cheese at the end of all this?



1 remarks:

overheardinmyhead said...

Yes, yes there is!

"From next week, the Swedish furniture chain, IKEA, which has around 200 furniture outlets in 30 countries, will serve Swedish cheese from Arla in their restaurants.

"IKEA's Swedish Food Markets offer customers the chance to get acquainted with Swedish food, i.e. herring, crispbread, Swedish meatballs – and now Swedish cheese from Arla Foods (the sliced cheeses, Wästgöta Kloster Röd and Svart as well as Hushållost). The cheeses are produced at Arla Foods’ plant in Alexander in Götene.

"This is a good opportunity for Arla," says Mattias Olsson, Deputy Customer Manager, Restaurang & Störkök. "We'll have a new market for our cheeses and we'll have the opportunity to present them to consumers across the world."